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SEO Training Course in Delhi

SEO is a domain, which includes the use of relevant and frequently searched keywords for making maximum exposure to the product or website. Two main SEO strategies help to improve the ranking of the website: 

On-Page SEO“On-site” SEO is an act of incorporating the SEO strategies within own website. Thus, it involves applying all the techniques within the same website to increase its reachability. Some of the major concerns for on-site SEO include:

• Optimized description and titles.
• Implement proper interface.
• Fast loading of web pages.
• Optimized images & internal links.
• Google Authority verified for all pages.

In this SEO training course, you will learn On-page SEO activities

• Publish quality content:- The content should be specific, unique & high-quality. It should not be outsourced or mass-produced on a large number of other sites. The content should be created primarily to give a better experience for visitors.

• Optimize page titles:- The title tag is an HTML element that specifies the title of a web page. Title tags are displayed on SERPs (search engine results pages) as the clickable headline for a given result, in SEO, they are important for usability and social sharing.

• Optimize meta descriptions:- This is an HTML attribute that provides a summary of a web page. Search engines like Google often display meta descriptions- typically up to 155 characters. It summarizes a page's content, so optimizing the meta description is crucial for on-page SEO.

• Optimize page content:- There is a process in which a webpage, its content is optimized to become more attractive, actionable to users & useful. The improvements in technical performance, The processes typically include fixes and content copy for it to perform and rank better on search engines.

• Headings and content formatting:- The headings and subheadings organize content to guide readers. It appears at the beginning of a page or section and briefly explains the content.

• Optimize SEO Images and other multimedia elements:- Since it is crucial for human visitors as well as the search engines, here you learn how to optimize like images, videos and other multimedia content for SEO. Non-text elements such as images, audio & videos other types of rich media help engage and retain a visitor's interest. They also raise the quality of your webpage.

• URL optimization:- Universal Resource Locator (URL) is the location of a page on your website. In SEO, the page URLs are important because keywords in the URL contributes to the ranking factor. Descriptive and short URLs can help with user interaction and link building.

• Internal links:- Some links go from one page on a domain to a different page on the same domain. They are commonly used in the main navigation. An internal link is one that points to another page on the own website.

• External links:- These are the hyperlinks that point at (target) any domain other than the domain link exists on (source). this is considered an external link to your site, If another website links to you, Similarly, if you link out to another website, this is also considered an external link.

• Page loading speed:- In 2010, Google announced that page speed has an impact on the website ranking. It refers to the visitor have to wait until your page is completely loading. On average, a page load for the e-commerce website takes 7 seconds meanwhile the ideal load time is around a maximum of 3 seconds.

• Mobile-friendliness:- It means if a website passes the Google mobile-friendly test or not. Mobile optimization is a must because the people are more shifting from desktop to mobile. So, make your website to be proper in all views like mobile, tablets and desktop also.

“Off-Page” SEO focuses on increasing the demands of the user’s domain through the act of getting links from other web pages. It involves creating the maximum number of backlinks, which direct to the main website. The major parameters for off-site SEO include:

• Creating Valuable links
• Guest blogging On sites
• Posting links on social media

In these SEO training course, you will learn Off-page SEO activities

• Creating Shareable Content:- Your website has to be filled with unique, quality and well-optimized content to the needs of your users. And of course, it has to create enough to be linked from other websites. It is that simple, Bad content = no rankings.

• Influencer Outreach:- It is when you reach out to well-known businesses or individuals and ask them to share your content if they think it provides value to their audiences

• Contribute as Guest Author:- In SEO, Guest Posting is a method using which you write an article for a website and get a link to your websites or blogs in return. Say, If your post is good enough, you guest posted in a popular blog having a lot of email subscribers and social following, it will make you popular among the audience of that blog.

• Social Media Engagement:- These are the activities that can boost your organic traffic and share through search engines. Social media is most important for Search Engine Optimization (SEO) in more than one way.

• Social Bookmarking Sites:-

  Top 10 Popular Social Bookmarking Websites

  • Twitter.
  • Pinterest.
  • Dribble.
  • We Heart It
  • Pocket.
  • StumbleUpon.
  • Digg.
  • Reddit.
  • Slashdot.
  • scoop.it.

• Forum Submission:-It is an off-page SEO (Search Engine Optimization) techniques a web form or HTML form on a web page allows the users to enter data that is sent to a server for processing. They increase organic traffic as well as backlinks of your site.

• Blog Directory Submission:- The Blog directory submission implies submitting your blog to different directories that accept blogs. It gives natural traffic to weblogs as well as it enhances the visibility of the blog in the Search Engines.

• Article Submission:- There are generally refers to the writing of articles then getting them added to the popular article submission directories they are relevant to your online business. There are various benefits of article submission including advertising, marketing and publicity of your business on the www (World Wide Web).

• Video Submission:- It is a process of submitting your videos in a video submission sites to get quality backlinks. Also, Video submission sites are very effective in enhancing brand awareness as well as promoting a brand.

• Image Submission:- Image submission in Search Engine Optimisation (SEO) involves many images related to your websites in different image sharing or submission sites.

• Infographics Submission:- This is the technique of sharing our information through imaginary, chart, graphics and minimal text that gives to easy to understand an overview of a topic. This is the most recent and effective technique used for SEO through social media.

• Document Sharing:- Doc sharing stands for Document sharing, this is one of the parts of Off-page SEO. It is used to increase traffic and get backlinks from doc submission sites. We can share many formats like .pdf, .ppt, .doc, white paper and case study also. There are many sites for this data sharing: Scribd, for shared, Slideshare, sendspace, slideboom, zippyshare, e-library, power show, slide serve, etc.

• Web2.0 Submission:-Web 2.0 submission is the way online technique to share your content with others through Squidoo, Livejournal, blog sites, hub-pages, Blogger, Wordpress, etc. Share your website on social media sites like Twitter, LinkedIn, Facebook, Instagram, youtube, etc. This type of technique will help you to gain more traffic to your site.

• Use Google My Business:- GMB ( Google My Business) – the easy and free tool from organization and business owners manage their online presence across the search engines and maps. It’s growing the portfolio of utilities offers the greatest impact for brands seeking local exposure.

• Brand Mentions:-Brand mention is the latest buzz in digital marketing, which is not only important to SEO but is redefining the ways in which Google measures the brand authority. These brand mentions are usually published in the context of reviews, complaints, feedbacks of happy customers, and posts that educate your audience.