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23 Step On Page SEO Checklist to Rank Higher with Latest SEO Techniques

Chirag Arora | Modified: 2019-12-04T18:23:33+05:30 | SEO

Are you one of the bloggers, who write very good blogs, but still your pages are not able to achieve good ranks on Google. It is possible that the problem doesn’t lie in your content, the real problem might lie in the structure of your content. Some of the factors can be seen directly influencing your page, while some of the factors might impact the factors which act as a building block to your page.


So, in this content, we are going to discuss on a full 23 step on page SEO Checklist & strategies for 2020, which will help you maintain a good rank on search engines.

Let’s dive straight into it:-

Checklist Point 1:- Putting Keyword at The Start of Your Title Tag.

It might helps you gain favours from search engines. Because this technique allows search engine crawlers to see what the main topic is going to be about, within the very first few milliseconds. for e.g. you can see the placement of our keyword on page SEO Checklist.


Title length also matters.You want it to be somewhere between 45 and 70 characters.

If you go Any longer than that and it will often get cut off in the search results.

Checklist Point 2:- Putting Keyword in Meta Description

Meta descriptions do not actually affect rankings directly. They can increase CTR when they’re well-written and convincing that is why putting a keyword in Meta description is considered as a good approach. Along with that, the length of Meta descriptions should be around 160 characters.


Checklist Point 3:- Keywords in URL

Maybe it is not as important as it is used to be, but putting a keyword in the URL is still comes in best on-page SEO techniques. Your URL should be neat, keyword-focused & descriptive. The length of keyword should always be reduced to be minimum. Also don’t use stop words (helping verbs, connectors, etc.) in URL.

for e.g. you can easily see how our keyword on page seo checklist is converted into url.


Checklist Point 4:- Page Title in H1 Tags

Google crawler looks for what you have put within HTML. So if the page title is not in H1 tags, your title can be overlooked that is why you need to always make sure that your title should be keyword enriched & closed in H1 tags.

keyword in heading

Checklist Point 5:- Content Structure Should be Focused on User Experience

although we are pointing out all the technical details in our on page SEO checklist but we can not ignore  the term like user experince.It means layout & structure of the content should allow someone to quickly & easily navigates their way through your content to find the answer to their query.

Factors which might influence user experience are as follow:

  • Clear & compact heading & subheading.
  • Multimedia visual like images or visuals
  • Clear & defined paragraphs.
  • Proper use of bullet points & text boxes.

Checklist Point 6:- Content Should be Unique

Search engines work pity hard to remove duplicate data from their search, So you should take care that your content is unique, otherwise your site will eat its ranking itself.

Checklist Point 7:- Contents Readability Level

Google used to provide three readability level:

  • Basic
  • Intermediate
  • Advanced

readability score

A normal blog contains a low score as close to basic readability level, so the most amount of people can read it. A scientific journal will have a higher level of readability. The same does for broadsheet newspapers & a tabloid newspaper.

Some years ago, Google allows us to get a breakdown of our own readability level.

Recently it was removed as an option but that doesn’t mean Google doesn’t pay any attention to it.

Irrespective of whether it is a ranking factor or not but it will always remain a serious factor for the end visitor which will have a direct impact on your page ranking.

Checklist Point 8:- Keyword Should Appear in First 50 -100 Words

The sooner your keyword appears in your content, the faster the crawler is able to determine what your content is about. It is one of the various factor used by search engines.

keyword in first 100

Checklist Point 9:- Subheading in H2 Tags

Adding Subheading in H2 & H3 tags help crawler to easily understand the structure of your content. Along with that visitors also love it to see a clear picture of your content. Along with that order of headings also plays important part in On Page SEO.

heading maintenance

 Checklist Point 10:- LSI Keywords in Your Content

LSI keywords provide context to your content, which actually means words & phrases that help to define the true meaning of the blog.

For eg: You want to target SEO technique then your LSI keyword may be:

  • on page SEO techniques 2019
  • best on page SEO techniques 2019
  • latest SEO techniques


After adding these LSI keywords in your content will make content more relevant, along with that these keywords also bring traffic from other relevant keywords.  for furthure information  & utilization you can join our digital markting course

Checklist Point 11:- Content should be Synonym Rich

With the help of synonym, a page can rank for the keywords, which are not even used in the page,it is a by-product of semantic search.

Benefits of Using Synonym rich content:

  • Bring more traffic to your site.
  • Rank more keywords with less work
  • Reduced keyword stuffing
  • Better readability
 Checklist Point 12:- Order of Keyword

Crawler search all the HTML, to find the keyword. As early the keyword appears that much faster the crawler knows what your page is about. That is why order of keyword is a ranking deciding factor, for eg: if you put your keyword at last of your introduction & another page has its prime keyword at first, it may result having better ranking than your page.

Checklist Point 13:- Internal Linking

 An internal link is a connection which joins one page of your site, to another relevant page of your site.
It is highly beneficial because it make site much easier for crawler, it gives crawler, a new address of another part of my site. For furthure information you can check our Internal link building blog.

Checklist Point 14:- Use Outbound Links

Outbound links help search engines determining the real value of your content. In this strategy, we use external links to provide the extra source to user. Linking to reputable sources adds trust to your site in Google’s eyes. Plus, it’s a great way to offer your readers additional value by pointing them to new resources they can discover.

outbaund links

 Checklist Point 15:-Optimize Image Alt Tags

When we are talking about images, there are actually quite a few things to consider.
Alt tags helps Google to interpret the images. Image crawlers cant identify every image with 100 % accuracy, that is why adding an informative Alt tag can act as a great help.

Let’s take this image as an example: most web site image uploader will give it a default Alt like
xyz.jpg, which can be very hard for crawler to read.

You can use descriptive Alt tags like:

  • Tea Time
  • Tea & biscuits
  • Hot & Fresh Tea
  • you can also add keywords in Alt tags,
 Checklist Point 16:- Mobile First Indexing

From 2015, Google has started penalizing sites that are not mobile-friendly. Mobile-first indexing means Google will first use the mobile version of the pages of your pages for indexing & ranking. There will be only one index for both mobile & desktop versions. So your site can not contain good ranking if it is not mobile-friendly.

Checklist Point 17:- Site Speed

Site speed is always remains a big factor for both user experience & search engine Ranking. This factor should be taken seriously because it is in your full control.
There are a number of things you can do to speed up your website.


  • Minimize HTTP Requests
  • Reduce server response time
  • Enable compression
  • Enable browser caching
  • Optimize images
  • Optimize CSS Delivery
  • Prioritize above-the-fold content
  • Reduce the number of plugins you use on your site
  • Reduce redirects
 Checklist Point 18:- HTTPS Security

In 2014, Google has announced that websites secured with SSL (HTTPS) will be given priority. So if your website is not HTTPs yet, it is time to switch.


Checklist Point 19:- Dwell Times Length

Dwell time is the amount of time a user spends on your page consuming your content. It totally depends upon on how the majority of people react when they first reach your site.

  • If the majority of the audience leave immediately, it will be considered as poor content.
  • If people spend a few minutes before leaving it will be tagged as average content.
  • Else if people spend a good amount of time on the site, then it will be tagged as excellent content.

You can also improve your dwell time by improving the quality of your content & using different SEO copy-writing content.

 Checklist Point 20:- Bounce Rate

This term is used for the number of people who visit a page without any further interaction, here is how it is calculated

Bounce rate %= no of non interactive visitors/ total no of visitor * 100

You can decrease your bounce rate by creating awesome content, better internal link building & using SEO copyrighting techniques.

 Checklist Point 21:- Fresh Content

Google always shows the date of the latest update for the article in its search results. That means google takes care of how up-to-date your content is. It directly increases your click-through rate, that is why it is one of the very good practices to perform.

fresh content

Checklist Point 22:- Using Multimedia

According to a recent study, visual content is 40 times more likely to get shared on social media than other types of content. Similarly, info-graphics are also 3 times more likely to be shared on social media than other types of content, so we can easily say multimedia can easily increase our social shares. Along with that visitors spend more time on the site while reading (or watching) the multimedia content. That directly increase dwell time & decrease bounce rates.


Checklist Point 23:- Spelling & Grammar

Although  we have covered most of the vast techniques in our on page seo checklist but we can jump over the old daddy of content writings.yes, I am talking about spellings & Grammar. Google have directly pointed out that you should pay attention to your spelling & grammar.

spell checker
Because whatever you have written in your content, it will only make sense if your grammar is correct. You don’t want your visitors to bounce back just because they are not able to understand your meaning.

Final Thoughts

SEO is an ongoing process, so it would be impossible to include everything that is important in one blog. That is why we have brought some of the best techniques in our on page SEO checklist by which your page can easily reach new ranks along with that we have also bring some of the advance SEO tips, which will help you maintaining your niche. All you need is to rememeber this SEO techniqes.

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