Most marketers now recognize that social media plays a key role in effective inbound marketing strategies. With so many social networks to manage and publish, it’s important to plan when and what to share on these platforms.
In this article, I have summarized some of the most useful tools and templates for creating effective content plans for social media. Check below.
Benefits of Social Media Calendar.
How do I create a social media content calendar?
1. Microsoft Excel Downloadable Template
2. Google Drive
A successful social media strategy requires regular posts and contact with subscribers to achieve positive results such as SEO, brand awareness, lead generation, and marketing. three.
If you haven’t used the Social Media Content Calendar yet, here are the reasons why should start it now.
With a calendar, you can avoid horrible confusion as your appointments progress.
Social media calendars allow marketers to schedule posts in advance for weeks or months. This saves your time by planning for the future and removing posts about the latest industry news. Otherwise, you’ll spend valuable time searching the Internet every day to share that day’s content. It’s a well-known productivity killer.
Calendars allow you to schedule personalized posts by social network instead of sending the same message to all platforms.
Social media marketers need to take the time to create personalized posts for each network. Doing this ahead of time can save you a week of time and be thoughtful and careful when posting.
You can use the calendar to track performance and schedule future releases. Without a timeline, social media marketers can’t post content in a vacuum and keep up with the big picture and past performance.
With a timeline, marketers can look back and analyze what content is most effective in adjusting their strategies.
Calendars allow marketers to plan vacations and view dates like National Cat Day.
Social media calendars increase efficiency. According to the Content Marketing Institute, 72% of B2B marketers believe that content success (increased each year) lies in developing a formal content strategy.
Now that you understand the benefits of using a social media content calendar, check out our list of the best tools for organizing and tracking your game.
There are eight steps to creating an effective social media calendar.
Check social networks and content.
Select a social channel.
Determine the schedule.
Create a content library for your assets.
Set up the workflow.
Create a post.
Ask the team to review your feedback and help us improve.
Marketers can already use Excel in their roles for various types of reporting and data analysis, but it is also a very useful tool for organizing the social media content calendar.
Excel can be customized based on the priorities or metrics a team is focusing on. Hence, it is a great tool for planning ahead.
The good news? We’ve already done the heavy lifting for you using Microsoft Excel to create a free downloadable calendar template for social media content.
Marketers can use this template to easily schedule individual social media posts, monthly or yearly while keeping an eye on events, holidays, posts and partnerships as a whole.
This free resource can be used to write social media posts or uploaded in bulk to a publishing app for maximum efficiency.
Google Drive has some useful features that social media marketers can use to easily create effective content calendars.
Here you can easily share these calendars with multiple teams to avoid planning conflicts and ensure your campaigns are targeted.
Marketers can also use shared Google Sheets to schedule posts on social media, track the status of different content, and assign team members to tasks that are on the same platform as the calendar.
With Google Docs, users can keep all their comments in one place and collaborate on different projects without email exchanges or scheduling meetings.
This is especially useful for editing social media content that needs to be quickly written and approved.
Hootsuite has built-in scheduling tools that you can use to create campaigns, identify post gaps, and collaborate with your team on content creation.
The main feature is social posting, so you can share content with the network in advance. However, it also has extensive post-release collaboration and approval features.
You can also organize content from other sources without logging in to your account. Once the content is created, you can preview it using the Composer. It is displayed according to the unique format of each social network.
Like as Hootsuite, Agorapulse offers social posting tools and content calendars to help you manage your social media accounts.
This includes posting (or rescheduling) posts, queues, and bulk uploads. This is very useful for users who create quarterly or monthly content plans.
But what sets Agorapulse apart is the social inbox, which lets you manage all your interactions from different platforms in one place. After all, content is more than just an activity. It also creates awareness and engagement with the reader.
If you want to get more out of your content calendar and want to know when your posts are published, Story Chief is the place to go.
StoryChief’s smart calendar allows you to better create and plan content strategies across all channels. It doesn’t just display the schedule. You can also assign tasks to employees and filter by the campaign.
StoryChief itself describes the tool as a “content delivery platform” that integrates analytics and multi-channel publishing to make content creation more efficient.
Best of all, it syncs with both your favourite calendar app and HubSpot.
Buffer is a pathfinder in social media management tools. It has strong planning ability.
If you manage multiple social media accounts, you can create a unique reservation plan for each account.
This makes Buffer an excellent tool for marketers and agencies who need to manage multiple exposures.
You can create posts, customize them for each social network, send them for approval, and manage them all from a single dashboard.
The calendar feature allows you to easily view your contributions and make any necessary adjustments or optimizations.
Sendible is a social media monitoring tool with powerful scheduling and calendar features.
You can schedule posts individually or in bulk, making social media management much easier. You can also queue persistent content for increased visibility and engagement.
The sendable calendar provides an overview of all the posts you have lined up in the next few days. You can also edit posts and images without leaving the platform.
Sendible has also introduced a preview feature that shows what your post will look like before it is published. This makes it much easier to make nice-looking changes on any platform.
Trello is one of the famous organizational tools, brands and agencies use to manage their projects.
You can also use the adjustable features to produce social media calendars that support team collaboration.
Trello boards are easy to customize so you can use them to plan campaigns and map release schedules.
You can add mission cards to these boards on your social media platforms and create a task list for each team member.
This allows you to easily track your booking schedule and individual tasks and manage everything.
SocialPilot’s social media calendar has many robust features that are not always available in similar tools.
It has all the basics from monthly, weekly and daily views to reschedule content. You can easily check your booking strategy and make any changes or adjustments as needed.
It also has the ability to filter the calendar by group or account. So if you manage multiple social media accounts, this is a very handy feature to easily manage a specific calendar for each account.
Evernote is a note-taking app that marketers can use to track all the moving parts of their social media campaigns.
The tool also provides yearly, monthly, weekly, and hourly logs that make it easy to track when content is posted to social media while creating content for blogs and other team-level priorities. I will. ..
The Evernote mobile app also has some great features that help marketers capture their ideas for social content. For example, you can easily take a picture and save it in an Evernote file for later review.
This feature is especially useful for social content creators who need a backlog of photos posted to Instagram.
These social media calendar tools help you organize your social media activities more effectively and plan your content ahead of time. Take a look at the detailed features and prices of each platform to find the right one. If you have limited resources, you can still use the template above to create a social media calendar and save it to an Excel spreadsheet.
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